For more than 75 years, Welch Senior Living has been a trusted provider of senior living for older adults across Massachusetts. With a portfolio that includes independent living, assisted living, and memory care communities, Welch Senior Living is known for its commitment to resident well-being, family-centered care, and strong community roots.
Behind the warmth of its communities lies a strategic, sophisticated approach that depends on the right technology. For more than two decades, Welch Senior Living has partnered with Eldermark to support its sales, clinical, and operations teams. Together, we've built a relationship that blends innovation, collaboration, and trust.
From the very beginning, Welch Senior Living saw something different in Eldermark. “Eldermark’s enthusiasm and hope for easier use was what swayed us,” recalls Al Ewing, Senior Sales Director at Allerton House Weymouth, who has been with Welch Senior Living for over 23 years.
Two decades later, that initial choice has grown into a long-standing partnership built on mutual trust and collaboration. Valerie Sturtevant, Director of Marketing, Communication & Sales at Welch Senior Living, notes: “Eldermark has been so flexible and agile over the years, providing more and more of what we need to prove our ROI.”
For their leadership, the relationship extends far beyond a vendor-client dynamic. Tom Bell, Executive Director at Village at Proprietors Green and Director of Operations for Welch Senior Living, describes it this way: “Eldermark has shown wonderful responsiveness in delivering the reporting and tools we’ve needed. It’s become a true partnership, one where we feel heard and supported as our needs grow and change.”
What began as early technology adoption more than 20 years ago has matured into a trusted alliance: Eldermark continues to adapt to Welch Senior Living’s evolving needs, and Welch Senior Living continues to help shape Eldermark’s growth through its feedback and expertise.
When Tom Bell joined their team as Executive Director at Village at Proprietors Green, he quickly noticed a challenge: different departments were working in separate systems.
“Sales and Wellness were using separate platforms, and the process wasn’t streamlined,” Tom recalls. “There was communication, but it wasn’t as efficient as it could be. Bringing both together in Eldermark has made collaboration much smoother.”
Unifying sales and wellness data into one platform gave the company’s leaders a clear, consistent view of performance across the organization. “With this adjustment, I now have access to all the data across our communities, and that’s invaluable for guiding the direction of the organization,” Tom explains.
For Welch Senior Living, the shift wasn’t just about efficiency, it was about empowering people to work better together. Tom puts it simply: “You’re only as good as your people, and you’re only as good as your data when making strategic decisions.”
Over time, Welch Senior Living’s relationship with Eldermark has grown into something far more than a software contract. It has become a consultative partnership, built on back-and-forth collaboration and the support of Eldermark’s customer success team.
“The partnership has blossomed in recent years,” says Valerie. “We rely on Eldermark not only for the platform itself, but for the collaboration and ideas that help us use it to its full potential.”
That collaboration shows up in tangible ways, as Welch Senior Living associates regularly connect with Eldermark’s customer success managers to:
Instead of a one-size-fits-all approach, Eldermark adapts to each community’s needs, ensuring leaders have the tools and insights required to make confident decisions.
This evolving relationship means Welch Senior Living isn’t just a customer, but an active partner in shaping Eldermark’s growth. With decades of experience using the platform, Welch Senior Living’s leaders bring valuable feedback that helps inform new functionality, reporting capabilities, and best practices across the industry.
With the addition of ElderSmarts, Welch Senior Living has elevated how it uses data across the organization. What once required manual reporting is now available at the click of a button, providing leaders with reliable, real-time insights that inform everything from occupancy tracking to length-of-stay analysis.
Instead of data sitting in silos, ElderSmarts creates consistency across Welch Senior Living’s communities. Leaders can compare apples to apples, spot trends, and identify areas that need more attention. This clarity is shaping marketing budgets, operational decisions, and even long-term growth planning.
The platform also makes data accessible in new ways. Robust visuals and graphics allow executives to quickly pull back to a high-level view or drill down into the details when needed. Staff across sales and wellness teams now have a shared source of truth and the confidence to make decisions grounded in accurate information.
As Al summed it up: “It’s really about making the data digestible and actionable so we can move forward with confidence.”
For the Welch Senior Living team, Eldermark has become more than just a software solution. It’s a partner in delivering better care, creating memorable connections with residents and families, and increasing profitability across the organization.
This collaboration continues to evolve, with Welch Senior Living leaders providing real-world feedback that shapes Eldermark’s roadmap and, in turn, gaining new tools that help them stay nimble in a changing senior living landscape. Rising acuity levels, growing staffing demands, and the ongoing need for efficiency make reliable data and technology more important than ever.
“The numbers tell a story, and that helps us make decisions quicker,” reflects Tom.
This is why the partnership with Eldermark matters now more than ever. In today’s evolving senior living landscape, Welch Senior Living looks to partners who do more than just provide software; they help bring the organization’s mission to life. Eldermark empowers Welch Senior Living to deliver on its mission: supporting staff with the right tools, ensuring data is a reliable source of truth, and giving leaders the confidence to make decisions that honor residents and their families.
Together, Welch Senior Living and Eldermark are proving that when technology and values align, organizations can deliver better care, foster stronger connections, and create lasting community.
Discover how Eldermark can be a true partner in delivering better care, stronger connections, and sustainable growth for your communities. Schedule a demo today or contact our team for more information.