Improve occupancy for Senior Housing with  an Integrated CRM Platform

Minnetonka, MN – August 9, 2018 – Eldermark, an all-in-one senior living software platform, today announced the launch of a new web-based CRM aimed at helping senior housing operators overcome occupancy challenges and streamline census management.

The occupancy rate for senior housing was 87.9% in the second quarter of 2018, hitting its lowest level in 8 years as reported by The National Investment Center for Seniors Housing & Care (NIC). With steady declines in occupancy holding true as new facilities open and a wider variety of senior living options, including home health, grow in popularity, senior housing operators are feeling the strain.

The CRM is built on the foundation of Eldermark’s legacy CRM, Market Minder, which has been an industry name for more than 15 years. The new CRM was developed with feedback from more than 400 operators nationwide, delivering a solution that is intuitive and allows operators to easily manage prospects through the entire journey from inquiry to resident. The CRM integrates with EHRs and Eldermark’s marketing automation solution, making it easy and fast to gain insight into sales and occupancy activity, trends and projections with a comprehensive array of standard reports or custom reports that fit each operator’s needs.

“As the supply and demand trends in senior housing continue to keep operators on their toes, our CRM has stepped up to be a trusted tool that provides insight and clarity to these problems plaguing the senior housing industry,” said Craig Patnode, President & CEO of Eldermark. “Our easy-to-use platform starts tracking prospect metrics immediately and pushes those reports to investors as frequently as they want—it’s a major game changer for how CRMs and investors will interact with data and census performance.”

One of the most powerful ways the CRM beefs up an operator’s sales funnel is by capturing the information of anonymous web-site visitors, introducing them to an operator’s local brand through direct mail, putting them into an email nurture campaign and building out their demographic information in the CRM.

The CRM is cloud-based, HIPAA compliant and can be accessed from any mobile device to bring simplified workflows to sales team members wherever they are. Learn more about CRM for Senior Living Communities here.

Along with these enhanced sales functions, the CRM is integrated with a marketing automation platform enabling a wider range of functionality, including appointment setting, lead scoring, social media scheduling, automated email triggers and campaigns and more.

About Eldermark: For over 25 years, Eldermark Software has provided an all-in-one senior housing software platform developed by experts and designed specifically to meet the needs of senior housing providers. Eldermark’s fully integrated platform and 24/7 customer care enables customers to focus on providing superior care and on improving outcomes for residents. Truly a full-stack senior living solution, Eldermark provides tools and services for census and facility management, care team workflows, sales and marketing and resident safety/ nurse call systems.