See how senior living leaders are revolutionizing their business with data and our modernized software platform. See what's NEXT!

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    Improve Occupancy with the Right Senior Living CRM Software

    Extend the reach and impact of your sales and marketing efforts

    It’s becoming increasingly difficult to target the right people at the right time to generate new leads for your community and meet your occupancy targets. There are more options than ever for seniors and their families to find their perfect community. This is why it’s so critical to leverage a solution that will make your team more effective and help you stand out in the crowd.

    By using a CRM tailor made for senior living professionals, you can focus your time on leads that are more likely to move in, spend your budget more effectively, and get predictive analytics on how to achieve your goals. And by automating mundane tasks and recording keeping, your team will be able to spend more time on occupancy and revenue generating activities instead of managing your database.

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    Benefits of the Eldermark NEXT CRM

    The best CRM platforms will seamlessly connect your sales processes and data entry from marketing and sales all the way through resident move-in, your team will be able to continually improve customer interactions driving occupancy results.

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    Amplify Your Reach with CRM Solutions

    Empower your team to improve customer support by connecting with prospective residents and their families quickly and on the channels they prefer to use.

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    Improve Performance of Your Sales Team

    We track your sales rep communication and campaign performance. Then we benchmark it against industry standards. This, along with our fully integrated digital marketing, maximizes the efficiency and growth of your campaigns and sales staff.

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    Drive Productivity with Contact Management

    Improve communication workflows and processes to convert early discussions faster, generate more tours, meet potential customer needs with follow-ups, and get more residents to move in.

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    Better Manage Third-Party Referrals

    If you partner with paid services like A Place for Mom, our CRM app offers diverse integration capabilities. If your community is aiming to save costs on referrals, our CRM can also help you capture and claim leads before the paid referral sites do. 

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    Do More with Less

    Improve the effectiveness of small sales teams that cover multiple sites and facilities by automating redundant tasks and outlining the responsibilities of your sales team at every step.

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    Easy Access to Centralized Information

    Keep your team on the same page with customer information, marketing performance, lead tracking, sales processes, and sales progress reports - all in one simple, intuitive dashboard.

    What your team can do with the Eldermark’ NEXT CRM

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    Meet and maintain census goals by simplifying sales team operations

    Give your sales and marketing teams the tools they need to work more effectively and efficiently. With our CRM’s automated lead review feature, your team can spend less time manually managing your lead database, and more time creating campaigns, spending time with prospective residents, and generating more leads and tours.

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    Turn data into actionable insights for the customer journey

    When you sync your CRM with the rest of your marketing efforts, like your advertisements, online forms, email marketing automation, website, and referral sites, you’ll be able to generate a complete picture of how you’re tracking against your lead generation goals. And with Eldermark NEXT’s state-of-the-art, predictive analytics suite, you’ll always know what you need to do to meet your occupancy targets.

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    Improve marketing campaign performance

    By centralizing your sales process and marketing efforts into a single platform, you’ll be able to track performance trends, communication and responses, and conversion rates to understand what’s driving the most move-ins for your community. This lets you use data, not gut feelings, to refocus your time and budget on the programs that have the highest ROI.

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    Work from anywhere with mobile-friendly business processes

    Your team won’t always be working from the office. Give them the flexibility they need to access all their sales data from wherever they are in real-time. Our mobile-friendly assisted living CRM will put their entire prospect database in the palm of their hands so they can easily review notes before a meeting, log a call on the road, and manage their task list.

    Customize your waitlists to prioritize and sort new leads

    With the ability to prioritize and sort prospective residents by Medicaid eligibility, lifestyle preferences, and more, the flexibility of our CRM streamlines the admission process and allows for a more personalized approach to filling vacancies.

    Automate workflows between Eldermark NEXT Apps

    The Eldermark NEXT platform offers a full suite of seamlessly connected apps designed specifically for the marketing, clinical, and operations departments of senior living communities. Those seamless connections allow your CRM to automatically handle tasks, such as notifying the caregiving staff that a lead is ready for a care plan evaluation.