Solutions for Senior Living Sales and Marketing Professionals
Generate more leads, increase move-ins, and meet your occupancy goals
With so much senior living marketing and advertising out there competing for attention, it’s critical for you to leverage digital marketing solutions that help your senior living community stand out but keep costs down.
Our solutions are purpose-built for senior living professionals. See which marketing tactic is most effective, spend time on higher-value new resident leads, and draw up a clear plan for how you’ll accomplish your goals. Plus, automation of mundane tasks frees up your team to focus on critical occupancy and revenue generating tasks. A more efficient system also allows for easier follow-up, whether via email marketing or phone calls, to potential residents and their loved ones.
Stop wasting time on tactics that don’t work, get more done without adding staff, and focus resources on the projects that truly matter for your bottom line.
Increase tours and move-ins
Meet your occupancy goals
Reduce your costs for inflated referral fees
Looking for a Senior Living Sales and Marketing Campaign Crash Course?
We wrote the 2021 Trends in Senior Living Data – Turning Numbers into Actionable Sales & Marketing Insights eBook to empower you and your assisted living community to build a scalable sales and marketing engine that actually generates results! We’ll provide you with marketing strategies and guidance for creating an effective marketing plan.
“Eldermark support is not like any other support where you have to reinvent the wheel with them every time you call. They are good at picking up on what has already been done in training or on previous calls so don't hesitate to use them.”
Emily Riddle
Director of Accounting | Insight Senior Living
Going Beyond the CRM
We know how important your CRM is. It’s the brain of your sales and marketing efforts and central to maintaining census goals. But if you’re only relying on a CRM for new lead generation and acquiring move-ins, you’re missing out on key activities that will help you increase occupancy at your assisted living community.
With Eldermark, you can track, measure and report on all your sales and marketing efforts:
Contact and Prospect Management
Call and Email Tracking
Website Building and Conversions
Advertising Metrics, including for social media platforms
Reviews and Testimonials on Referral Sites
Campaign Performance across Marketing Channels
When you centralize your marketing ideas and all this information into one platform, it opens the door for the robust reporting and predictive analytics you need to be successful. Not only will you have a clear picture of what activities are the most impactful, you’ll be able to see what it will take to meet and exceed your goals.
Your sales team has had to rely on expensive marketing practices and slipshod technology for far too long. It's time to find the comprehensive technology you need and the partner you trust to get the results for your team and your community.
Tools you need, support you trust
Getting your technology up and running is just the first step. Ensuring your team has the resources and support they need available 24/7 is what makes them successful.
Our support staff is available day and night to answer your questions and help you get the most out of your sales and marketing solutions. In addition to our live support, you’ll have access to our expansive training site with a growing curriculum of 800+ lessons so you’re always able to learn something new or get a refresher course whenever you need it.
Sales and online marketing technology that helps you reach your goals.
Eldermark gives you the tools you need in the senior living industry to prospect efficiently, understand your target audience, and spend time and resources on the programs that make the biggest impact on your current residents and community.
Reach out today and learn how we help your community, staff and prospective residents thrive.
