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Professional Services Leadership Team

Sales leaders join Eldermark professional services team.

View Press Release

Minnetonka, MN- March 10, 2019- Eldermark has recently introduced a new sales and marketing professional services leadership team adding seasoned senior living sales professionals Carrie Parker, Karen Hede, and Crystal Craig to their bench.

“Our ultimate goal is that of every sales and marketing leader, operator, chief financial officer and owner — sales enablement,” said Craig Patnode of Eldermark Software. With this move we’re now able to offer training and coaching services for salespeople and sales managers along the entire customer’s buying journey, powered by our technology, tailored to our partners sales culture.”

Parker joins as Senior Vice President of Client Services and offers more than 20 years of senior living leadership experience. Parker will lead our Sales CRM training and contact center operations focused on driving exceptional customer support and strengthening relationship with key partners.

Hede joins as Regional Vice President of Client Services with 20 years of community and regional sales leadership. Hede will partner with clients from implementation through enablement.

Craig, the National Sales Specialist, has 15 years of community sales and years of selling senior housing allowing her to hone her selling skill set and will partner with communities in on-site training engagements and lead training efforts for new team members at the Eldermark Contact Center.

About Eldermark: For over 25 years, Eldermark Software has provided an all-in-one senior housing software platform developed by experts and designed specifically to meet the needs of senior housing providers. Eldermark’s fully integrated platform and 24/7 customer care enables customers to focus on providing superior care and on improving outcomes for residents. Truly a full-stack senior living solution, Eldermark provides tools and services for census and facility management, care team workflows, sales and marketing and resident safety/ nurse call systems.

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